Product
Extension

We supported MATE’s first expansion into a new product category with MOVE, a line of eco-friendly activewear essentials.

ABOUT THE BRAND

MATE the Label is a female-founded, "clean essentials" clothing company based in Los Angeles. All its garments are ethically manufactured in Los Angeles, using organic cotton and low-impact, non-toxic dyes.

Our Impact

After supporting the growth of MATE’s core business of clean everyday essentials since 2018, MATE came to us to support their expansion into activewear.

Over the course of 12 months, we helped MATE build the MOVE business to account for 18% of our advertising spend.

DON’T TAKE OUR WORD FOR IT

“Brandog has been instrumental to MATE's YOY growth. Over the past few years, we have been able to significantly scale our paid social acquisition efforts efficiently and responsibly, achieving very profitable results. I highly recommend working with their team if you are looking to cut through the noise and grow your digital presence. It's been an absolute pleasure working alongside them each week to navigate MATE's customer acquisition strategies.”

- KAYTI O’CONNELL CARR, FOUNDER

How We Did It

Audience Targeting

Through iterative audience testing, we uncovered the right audiences for MOVE. These new audiences expanded brand reach and grew MATE's core customer base.

*We tested a range of lookalike, broad and interest-based audiences as well as existing customer lists to unlock optimal target groups and harness existing customer demand.*

Cross-Selling

We found effective strategies to cross-sell the MOVE collection to MATE’s existing audiences. This allowed us to establish the brand as a destination for sustainable activewear, in addition to clean basics.

*Our ad creative used caption copy and photography to demonstrate MOVE's versatility and how it could be seamlessly integrated with the existing MATE core products.*

Creative Testing

We tested a wide variety of ad types, visual formats and messaging angles to land on winning ads. We built on our creative learnings over time, running ads that either aligned with our initial learnings, or thoughtfully testing new iterations - this led to a sustainable assortment of creative, which performed well over a long period.